Panel Discussions

The Summit will commence with a luncheon on the St. Regis Ballroom, and continue with an afternoon of panel discussions. After the opening Keynote Address, attendees will be treated to a Fireside Chat between Kanwar Chadha, Founder, Member of the Board, and VP of Marketing of SiRF Technologies, and noted industry analyst Andrew Seybold. This Fireside Chat will focus on the vision of this new Location Summit and the future of the Location Ecosystem.

The afternoon will continue with a variety of panel discussions exploring every aspect of the Location Ecosystem. These panels will be held in question-and-answer format, and will include audience participation. Unlike typical conference-style panel discussions, these will delve deeply into the topics to be covered.

Service Providers Panel:
Delivering the Right Content at the Right Place
Service providers all have access to the same wireless technologies, and they are all fighting to retain their existing customers as well as to obtain new customers. What do they want and need from the LBS community? How important are LBS to these providers, and what does it take for them to decide to deploy a new application or service?

Learn what network operators are looking for in LBS and what they need from you for support and customer assistance. Discover how operators are marketing these products and services to their customers and how you can work with them to get your product or service onto their networks.

Moderator
Andrew Seybold - Andrew Seybold, Inc.
Panel
Orange: Raphael Goumot - Head of Group Marketing, LBS
Verizon: Dale Beasley - Associate Director, LBS
NTT DoCoMo: Masaaki Maeda - SVP Service and Technology

The Third Screen:
Taking It on the Road
This panel discussion will cover the trends in mobile devices (handsets, PNDs, media players), operating systems and application development platforms. LBS are no longer just for smartphones and PDAs, and will become increasingly important for all types of mobile devices. At the same time, service providers and device OEMs/ODMs are looking for ways to differentiate their offerings.

Hear some of the top manufacturers describe how they view the addition of LBS and what they want to build into their next-generation devices.

Moderator
Clint Wheelock - ABI Research
Panel
Motorola: William Maggs - Director of Technology
Nokia: Olavi Toivainen - Director of Nokia Convergence Products
Samsung: Dr. Muzibul Khan - VP Product Management and Engineering
RIM: Jeff McDowell - VP Global Alliances
Mitac: Samuel Wang - President of Mio Technology

LBS and Convergence:
The Emergence of Locative Media
The Location Ecosystem supports all manner of devices, not just wireless phones. Standalone navigation systems and automobiles will all become wireless-enabled in the next few years. If the wireless LBS industry moves quickly, it can become the point of convergence for all manner of devices and become the intelligence powering a multitude of other devices.

Learn how the wireless LBS industry can position itself to take full advantage of the emerging opportunities. Convergence of voice and data services also requires knowing where users are. Are they at their office or their home, or are they on the road? LBS are the enabler to provide smart networks with the information they need about their customers’ locations to determine what service to deliver over what network.

Moderator
David Gill - Telephia, Inc
Panel
NAVTEQ: Robert Gourdine - Director of Marketing, North American Consumer Group
TeleAtlas: Darren Koenig - Director Wireless, Internet and Telecom Markets
IBM: Tom Yin - Network Transformation Executive
Openwave: Jon Spinney - Senior Manager
ESRI: Randy Frantz - Director Telecommunications and LBS

Developers Perspective:
Platforming Location for Applications & Content
The technology to determine location is solid and is being delivered in millions of devices each year. But LBS are about more than enabling technologies. LBS are about enabling developers to make use of these technologies in new and exciting ways.

This panel will start with traditional LBS applications such as navigation and map access, then explore what is coming and what platforms are available to expand the LBS opportunities. SiRF will discuss its SiRFstudio LBS developer platform, and the panel will explore how today’s applications will need to change to meet the requirements of the networks and their customers in the future.

Moderator
Mukund Ghangurde - Microsoft
Panel
Wayfinder: Magnus Nilsson - CEO
Loopt: Eric Carr - VP Marketing
Socialight: Dan Melinger - Co-founder and CEO
locr: Malte Schloen - CEO

Conclusion:
Bringing It All Together
Working together as an industry will increase the awareness of LBS and the capabilities they add to virtually any application or service. What needs to be done between now and the next SiRFecosystem Location Summit? Who will lead the charge, and what are the next steps?