Panel Discussions

After the luncheon, opening remarks and the keynote address the Location 2.0 Summit will continue with a variety of panel discussions exploring key aspects of the location ecosystem. Unlike typical conference-style panel discussions, these will delve deeply into the topics being covered and encourage attendees to take part.

These interactive panels will be held in question-and-answer format to promote audience participation, and will conclude with unique three-minute presentations from the finalists of the Fast-Pitch Competition. These Fast-Pitches will feature the most innovative new LBS application and technologies in beta or on the market today. The Summit audience will utilize SMS-based voting to select the winners of each category of the Fast-Pitches, who will be awarded the People’s Choice Award during the Awards Program.

Consumer Panel:
Location and the Wireless Ecosystem
GPS capabilities are being embedded into hundreds of different devices, giving people the ability to know where they are and even navigate to where they are going. But adding the dimension of wireless connectivity opens up the entire LBS world.

Where are we today in the marriage of location and wireless, and what will it take to make LBS just as pervasive as mobile phones with cameras? The combination is already a powerful one, but how do we make it easy enough to use so it becomes second nature to us all?

Enterprise Panel:
Using Location to Beat the Economy
Many companies have been providing wireless access to their corporate applications for some time. Others have been using stand-alone LBS applications to track their field resources and better utilize their capabilities. Now, in these tough economic times, the combination of corporate applications and LBS can provide even more efficiencies and savings.

Next Generation Technologies:
One world, One Network for LBS?
Wireless networks provide the back-end intelligence that permits LBS to provide much more than just location and directions. Advertising will be Geo-Tagged in the future, and every type of LBS device and service which can be imagined will have a wireless component. Next generation wireless networks (LTE and WiMAX), will only enhance our capabilities, and while new operating systems and environments, such as Google’s Android and Web 2.0 services will provide more robust platforms for LBS applications and services, and finally, the advent of the European GPS system—Galileo—in conjunction with today’s GPS system could provide us with accuracy levels we never expected. This panel will explore the impact of new technologies on LBS as well as LBS’s impact on these new technologies.