The SiRF Difference

Tech Company That Can Actually Do Acquisitions.

Business school professors are fond of noting that barely one in 10 companies acquires the right company at the right time, and only one in 50 can successfully integrate those businesses. For a variety of reasons, these numbers are even worse generally for technology companies, which are susceptible to rapid and sudden changes in their core markets. But SiRF continues to buck this trend, with successful acquisitions and integrations first of Conexant in 2002, then Motorola’s GPS chip business in 2005, Bluetooth pioneer ImpulseSoft in 2006, and more recently, TrueSpan for key systems expertise. In fact, when the company launched its now-flagship SiRFstarIII III architecture, it tapped the engineering team from the former Conexant in Southern California to take the lead. This move, although doubtlessly ruffling some feathers back at corporate, clearly sent the message far and wide that a “not invented here” mentality will never cut it at SiRF.