Executive Summary

Amid this worldwide location awareness trend, SiRF had the end-to-end technology, market presence, partnerships and established track record to reap the benefits. By combining the vision and aggressive innovation typical of a start-up with established-company savvy, patience and pragmatism, SiRF has successfully leveraged an early lead in the premium GPS space into a solid position for the broader consumer GPS market. Market watchers say that with its unique focus on end-to-end GPS solutions, SiRF’s technology could well become the benchmark of GPS.

“You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
You're on your own.
And you know what you know.
And YOU are the one who'll decide where to go.”