Executive Summary

Companies such as  General Motors, LG Electronics, Matsushita, Microsoft, Mitac, Motorola, NAVMAN, Nextel, Nokia, RIM, SK Telecom, T-Mobile and others rely on SiRF to position-enable their products and services.

As GPS device prices drop into the consumer “sweet spot” of $200 - $300 and both the size and battery consumption of GPS chips shrink to consumer-agreeable levels, the global location awareness market is projected to reach $35 billion by 2010. Leading the market will be in-vehicle navigation devices and portable navigation devices, which will reach 18 million and 40 million units, respectively, by 2010. An additional $1.6B will be derived from mobile phones, as initiatives such as the U.S.’s Enhanced 911 (E-911), Japan’s E-110, and Europe’s E-112 push telecom operators to adopt location awareness for the public good. Laptop, notebook, and tablet computers and handheld PDAs will contribute an additional source of revenues to this market. And by mid-2007, other consumer electronics devices are expected to catch the location wave, so that everything from portable media players to digital cameras will be able to give consumers their location and the location of anything else they want, at the touch of a button. If these new combinations catch on, these devices could pitch in another several million to the location awareness bucket.